The Panhellenic Association of Table Olives Processors, Packers and Exporters (PEMETE) and the “OLIVE YOU” campaign attended the International Exhibition of Foods and Drinks (IFE) at ExCeL in London, on March 17-20, to showcase European table olives from Greece in the UK’s and European market, and further develop valuable and effective relationships with professionals of the food business.
Under the umbrella of the “Olive You” campaign, the 2 companies-members of PEMETE participated in this significant trade fair with a modern pavilion, with an elegant and unified visual that brought up the contemporary profile of the European Table Olives from Greece. A significant number of importers and professionals from the HoReCa industry visited the Olive You pavilion, getting to know the European table olive varieties from Greece, while getting informed regarding the qualitative and tasting characteristics of the commercial types of the product. There was also a big number of visitors that filled in the campaigns questionnaire, resulting the collection of useful information about the knowledge and trends of the market in the United Kingdom and Europe regarding the table olive varieties as well as the packaging and the commercial types of the product.
The 3-year EU co-financed campaign aims to generate awareness and demand for European table olives from Greece in 13 countries around the globe (Germany, Austria, France, UK, Poland, Sweden, USA, Canada, Russia, Australia, Norway, Saudi Arabia and UAE). The campaign launched in 2017 will run until February 2020 through a wide variety of actions – advertising, events, masterclasses, instore tastings, trade shows, press relations etc – informing consumers and professionals about the unique quality and flavor of the most popular olive varieties, thus increasing table olives exports.