The Panhellenic Association of Processors, Packers, Exporters of Table Olives (PEMETE) will present the “Olive You, European Table Olives from Greece” campaign in France. This is a three-year promotional program of PEMETE, con-financed by the European Union, aiming to raise awareness and the demand of european table olives by both consumers and professionals, as well to increase exports in France and the other five countries of the Program (Austria, Germany, G. Britain,Poland, Sweden).
The “Olive You, European Table Olives from Greece” campaign will participate in “Sial 2018”, the largest food and beverage trade show in France, that will take place at the “Parc des Expositions de Paris-Nord Villepinte” Conventional Centre in Paris, between 21-25 October.
Under the “umbrella” of the “Olive You” campaign, the 7 companies-members of PEMETE will participate in this important trade show with a series of modern pavilions, with an elegant and unified visual that will bring up the contemporary profile of the European Table Olives from Greece (Hall 1 / Stands: Α084, Α086, Α092, B078, B080, B082, B087, B089).
The presentation of the “Olive You, European Table Olives from Greece” campaign in “Sial 2018” aims to inform visitors and realize business meetings in order to establish and even grow business deals.
With special promotional activities (press events, culinary shows etc) the “Olive You, European Table Olives from Greece” campaign will reach out for journalists, chefs, foodies as well as retailers, in order to further familiarize customers with the nutritional values and the natural grow of the product (black natural olives).