Aiming to raise awareness of the Canadian public regarding European table olives, familiarize consumers with the product, and associate table olives with relaxed moments and the habit of snacking, a food truck was hired by the “Olive You” team, for 5 days, located outside a well known Shopping Mall. During the event, members of the “Olive You” team offered free appetizers with olives to the passers-by and to the canteen’s guests. They also informed consumers of the high nutritional value and the rich flavor of European table olives and gave out printed material of the Program!
Food truck promotion
From 10 to 15 February 2019, Olive you promoted European olives through tastings that took place at a food truck parked outside the town’s mall.
