During the second year of the program, “Olive You” campaign carried out a series of newspaper and magazine advertisements aiming to highlight the European origin of the product and thus its unique nutritional and natural benefits, and through the use of modern nutritional trends, the promotion of this premium product as a modern snack.
The campaign used a number of different kind of newspapers and magazines: political, athletic, men & women, health and fitness, well being, etc in order to introduce to a wide range of specialists and consumers the main message of the campaign.
Our advertisements are bold, colorfull, introducing a different variety of european table olives from Greece in each one and with a clear message about the product’s origin and it’s modern use as a snack!
