In the lively commercial neighborhoods of Toronto’s greater area in Canada, popular organic products as well as delicatessen stores have been selected for promotional tastings that took place on January and February 2019. These stores have traditionally demanding clientele and the targeted selection was made in stores known for their offer of quality products, established in the country market.
The aim of our team was to approach and inform a mature consumer audience looking for products of natural production and processing. This audience is made up of leading consumers who are currently driving developments in the food market. A constantly growing demanding audience, whose updating ultimately leads not only to raising awareness of European table olives but also to staying loyal to the product.