FOOD TRUCK IN NEW YORK!

Aiming to raise awareness of the US public regarding European table olives, familiarize consumers with the product, and associate table olives with relaxed moments and the habit of snacking, a food truck was hired by the “Olive You” team, for 5 days, located in downtown New York, at 51st & Park Avenue!

Aiming to raise awareness of the US public regarding European table olives, familiarize consumers with the product, and associate table olives with relaxed moments and the habit of snacking, a food truck was hired by the “Olive You” team, for 5 days, located in downtown New York, at 51st & Park Avenue! During the event, members of the “Olive You” team offered free appetizers with olives to the passers-by and to the canteen’s guests. They also informed consumers of the high nutritional value and the rich flavor of European table olives and gave out printed material of the Program!