Aiming to raise awareness of the Canadian public regarding European table olives, familiarize consumers with the product, and associate table olives with relaxed moments and the habit of snacking, a food truck was hired by the “Olive You” team, for 5 days, located outside a well known Shopping Mall. During the event, members of the “Olive You” team offered free appetizers with olives to the passers-by and to the canteen’s guests. They also informed consumers of the high nutritional value and the rich flavor of European table olives and gave out printed material of the Program!